Big Brother Naija is back and bigger than ever as Season 10 promises to deliver an explosive mix of drama, strategy, and entertainment — with a record-breaking grand prize of ₦150 million up for grabs.
The announcement was made on Wednesday in Lagos by Busola Tejumola, Executive Head of General Entertainment at MultiChoice Group, during a press briefing.
According to the News Agency of Nigeria (NAN), the highly anticipated new season will premiere over two nights: Saturday, July 26, and Sunday, July 27. The 10-week reality show will wrap up with a grand finale on October 5. Today, we are not just announcing another season — we are celebrating a legacy,” Tejumola said, hinting that the official theme will be revealed during the premiere.
Fans can expect the return of Ebuka Obi-Uchendu as the show’s host, guiding viewers through the highs and lows, twists and evictions that have defined the BBNaija brand.
Tejumola described the show as more than just a televised spectacle, calling it a “living, breathing cultural force” that has given rise to a new generation of influencers, entertainers, and creatives. It has redefined what homegrown entertainment can achieve when executed at scale with intention and ambition,” she added.
The two-night premiere is set to build on the legacy of past seasons, with fresh housemates selected through a highly competitive nationwide audition. The audition process, held from May 3 to 7, drew thousands of entries, followed by in-person auditions in Lagos, Abuja, and Enugu between May 16 and 18.
