Legendary Nigerian singer Innocent Ujah Idibia, popularly known as 2Baba, has announced a major shift in his career by unveiling a new management team.
The music icon made the announcement via Instagram, sharing a joint press statement that celebrated his decades-long influence on the African music scene. According to the statement, the newly assembled team aims to reinvent and amplify every aspect of 2Baba’s brand.
“We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba. This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand. This move reflects a renewed focus not only on his rich music legacy, but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.”
With over 30 years in the music industry, 2Baba is credited with redefining Afro-pop and inspiring generations of artists. The new team is expected to oversee all aspects of his career, including new music, brand partnerships, global engagements, and creative collaborations.
Expressing his excitement about the change, the African Queen crooner said:
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
The statement also revealed that the team is composed of top professionals in music, branding, and entertainment law, all committed to upholding authenticity and social responsibility.
“We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora,” the statement concluded.